Hey wild women, and Welcome to Wildernest!

THANK YOU SO MUCH for taking the time to explore what we’ve created here and for your support in our re-launch! Our purpose at Wildernest is to fill as many women’s lives with joy and success, however they define it. So in the name of endless support for that goal, I’m dedicating this love letter/pep talk to all the women who feel the exhilarating (and likely terrifying) pull of the wilderness that is business ownership.

People have said, “No risk, no reward,” for so long it’s become a cliché. But clichés are such for a reason – more often than not they’re pretty spot on. The greatest things in my life have happened only because I took leaps of faith and had the courage to walk into the unknown without a safety net. In the process, I learned time and time again to dust myself off and get back up again. Through courage I learned resilience, and through resilience I found happiness and success.

In the case of leaping into the wilderness, I’m not advising mindlessly gambling with your life choices. No, instead, I’m encouraging you to take calculated risks. Risks that will require a ton of planning and instinct. Risks that will require you to quiet the incessant noise of the world around you so you can listen to you true inner voice. Risks that will cause you to shake in your damn boots, that will make you doubt yourself and question everything you know, and probably make you want to hide under the covers in fear of everything ahead.

But, darling, that’s exactly when you have to be brave and tell fear to fuck off. Because that’s exactly when the risks will pay off. And whatever your fears may be, just know you won’t be alone when you’re part of our squad.

Fear has a lot to do with our decisions. Whenever you have a choice to make, try asking yourself what lies at the root of your decision-making process. Is it love, openness, and abundance? Or fear, doubt, and insecurity? When you realize fear might actually be the malevolent overlord of your life choices, that’s when you have to turn to bravery to liberate yourself from its grasp.

Sometimes bravery can come from simply shifting your perspective. It’s entirely in your power to judge things as good or bad, hard or easy, boring or fun. But what happens when we stop judging things negatively and just deem them necessary? Maybe through resilience and grit we realize that we have already overcome far more in our lives than whatever is putting a dark filter over our judgement.

This bravery and shifting of perspective can be the driving force that helps us overcome one of the most common fears we see when starting a business: the fear of losing our comfort and stability. But have WE defined comfort and stability or are they concepts that have been defined for us? Ask yourself – does the way they’re defined by society align with your values, or do you need to redefine them to fit your most authentic self? Are comfort and stability dictated by someone else telling you when and how to work, what you’re worth, and how far you can fly? And then, think about what happens when those “someone elses” deem you no longer valuable, stripping you of your position and benefits whenever THEY decide it’s best for them?

Is that really comfortable OR stable?

What if we redefined comfort as working when we want, how we want, and where we want? What if true comfort comes when we work completely in alignment with our true purpose, our core values, and our grand vision for our lives?

What if we redefined stability as being the commander-in-chief, in control of our decisions about money, time, benefits and potential for growth? What if stability comes when we are the sole author of our destiny? When we stop living in fear of being laid off and losing everything you worked for because of someone else’s bottom line or vision?

I ask you this: why the hell are we so willing to put our well-being and security in the hands of someone else?

Practicing perspective shifts like this can make a long road so much shorter and a challenge so much more manageable. It alters the way we see the world and the way we see ourselves. In fact, that’s the magic bullet to overcoming the infamous Imposter Syndrome we all know all too well. Rather than seeing what we can’t do, see what we can and know that our potential is limitless, hindered only by our own mindsets.

The most common responses I get to my posts on social media as I travel through this world as the boss of my location, my schedule, my words, and – ultimately in that – my freedom, are, “Oh my god, your life looks amazing! How can I get that?” or “Wow, how are you comfortable being so open with your life for everyone to see?”

To the former, I respond: Be brave. Get out there, do what makes you happy, and live your best life. The other Wildernest Women and I are all living proof you can do it. We’re not magic, we’re just normal people who made a choice, put ourselves on a certain path, and took action in the face of fear. Yeah, you might fail. But maybe you have to fail in order to reach giant success. Believe me, I’ve have enough “failures” for a few lifetimes, but I wouldn’t be where I am without every single one of them.

And to the latter, I say: Vulnerability breeds vulnerability, and courage breeds courage. I am open and courageous with my life story, the pains and triumphs alike, because I believe it is the most powerful way to inspire others to do the same. And ultimately, the more women who have the courage to speak their truth the more connected we become, and with that connection, the less alone we all feel out in the wilderness.

You’ll see a whole lot of talk throughout our site about my  hero, Brené Brown. She’s absolutely brilliant, and her work and teachings on living a brave life in the wilderness truly embody the essence of what we’re all about here at Wildernest. I’ll leave you with my favorite words from her book Braving the Wilderness (we believe in its teachings so much that it’s the first gift you’ll receive when you start working with our team). Read this quote out loud and really feel it’s power, and then keep it close to your heart as you embark on the journey ahead:

“belonging so fully to yourself that you’re willing to stand alone is a wilderness — an untamed, unpredictable place of solitude and searching. it is a place as dangerous as it is breathtaking, a place as sought after as it is feared. the wilderness can often feel unholy because we can’t control it, or what people think about our choice of whether to venture into that vastness or not. but it turns out to be the place of true belonging, and it’s the bravest and most sacred place you will ever stand.”

The world needs more wild-hearted women, so go out there, be strong, be gentle, be open, and most of all, be brave.


With a wild heart,


stephanie goldfinger

CEO/ Creative Director

Bali, Indonesia / USA / Earth

Stephanie always knew in her gut that the traditional way of doing things didn’t vibe with her heart. She craved purpose, lived for creativity, desired freedom, and wanted to find something that spoke to her soul, not everyone else’s. She founded Wildernest to guide women through their journeys, empower them to have the courage to brave the wilderness of business ownership, and help them harness their power to create real change in their lives, the lives around them, and the world.

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