WordPress vs. Squarespace: A Simplified Comparison for Small Businesses

Which Content Management System (CMS) is right for my business?

Should I use WordPress or Squarespace or Shopify?

These are the most common inquiries we get here at Wildernest from people starting their businesses. If you’re planning on selling things directly from your website, I’ve got you covered in my last post: Squarespace vs Shopify: A Simplified Comparison for Small Businesses.

But if you’re not planning on selling things, your best options shift to a choice between WordPress or Squarespace. Below I’ll cover the highest level points you should consider when making your decision:

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Squarespace vs Shopify: A simplified comparison for small businesses

If you’re looking to sell products on your website, two main e-commerce Content Management Systems (CMS) fare at the top of the list: Squarespace and Shopify.

Sure, there are many other options, especially if you need a robust solution for a large-scale e-commerce operation. But as far as bang-for-your-buck choices for small businesses, Squarespace and Shopify are your best two options.

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Networking for Introverts

Hi! My name is Natalie, and I hate networking.

True story: I went to an event at a co-working space a few months ago. There was a bit of networking at the beginning, during which I was, conveniently, “catching up on work”. Then the speakers did their speaking, which was great. Then the organizers said,

“Okay, now we’ll do half an hour more of networking before the second half of the event!”

I hadn’t been having a great day to begin with. And at this point, the words “life is short” and “hot bath” filtered through my brain. And before I knew it, I had packed my bag, grabbed my coat and raced – like, speed-walking fast – out the door.

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Cultivating Creativity: A Collection of Reads and Netflix Binges

We talk a lot about magic here at Wildernest. And, as Director of Alchemy, I am the self-appointed converter of all brilliant base elements into solid digital web gold.

We all struggle with taking the raw ideas floating around in our heads and transforming them into something bursting at the seams with sparkly magic. Whether you’re a natural born creative or a hard and fast logical left-brainer, we all face the curse of the white blank page in the same way. Cultivating a consistent headspace that is ripe for inspiration to strike is essential to making sure you’re ready to create when that bolt of creative lightning hits.

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4 Tips to Land Press Coverage for your New Business

Let’s start with the basics: in marketing and PR, there are three main categories for getting the word out about your business.

  1. Earned media
  2. Owned media
  3. Paid media.

Owned media is content you own/control. Examples of owned media include your company website, your blog, your newsletter/email list, and your social media accounts.

Paid media is pretty straightforward: it’s media you pay for. Examples include online and traditional media ads, paid listings, and sponsored content. You can use paid media to promote or supplement your other two media categories.

Earned media is the category you have least control over, and may include things like product reviews, a write-up in a publication about your business, mentions in someone else’s article or blog, or being quoted for a story on something you’re an expert about.

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Step Away From the Computer (after you read this)

I’ve been plotting my inaugural Wildernest blog post for the past few days. It had to be brilliant! Inspiring! Pithy! It needed to make readers want to stand up and applaud! Get off their asses and tear after their dreams! Then, yesterday, I spent the day at a cottage by a lake. There is no cell reception at this cottage, so for a whole 5 hours, I was “cut off” from “the world”. My friend went off to pick up some supplies, and I sat in the sun alone, on the deck, doing nothing. Remember nothing? Read More

**Special COVID19 crisis e-course pricing assistance**

Due to the COVID-19 pandemic and its global impact, we are currently completely focused on what we can do to best support each other - our community, our families, and our fellow wild women. As we all navigate this crisis, we want you to know that we’re in your corner, and we want to do our part to help you find some hope and to feel empowered as you find your way forward to a new normal. While social distancing and quarantines have many downsides, the most valuable resource we all have right now is extra time, and if we take advantage of that extra time by working hard on our dreams we all may just be able to turn some sour-ass lemons into some Beyonce-level Lemonade. And we are in a unique position to help you do just that with our Nest for Success ecourse, which helps you work through every step of laying the foundation for your dream business - culminating in the creation of your very own business plan (COVID be damned!). Our hope is that this course will help you utilize this time to truly evaluate what is possible for your future, to start thinking big, and begin laying the essential groundwork for building the company and life of your dreams when the dust of the pandemic settles.

As small business owners ourselves who have all been impacted by the crisis, we know that right now finances are scary and the future of your work may be shaky. We’ve been talking with a lot of you behind the scenes and know that many of you have lost your income, or had it drastically reduced, affecting your ability to support yourself and your family, or that your 9-5 job security is on thin ice. So we have made an immediate decision to make our course as accessible and affordable as we can to you during this time in order to lend a hand. 

So starting now through April 15th, we’re going as low as we can go and making our $997 course available for $99. (We’d give it for FREE if we could but need to make sure our team is cared for and keep the lights on over here too!). We’ve also set it up so you can split your payment into 3 monthly charges of $33, with the normal payment plan fees waived. 

And if you’re doing a little better than most during this time, we would encourage you to pay it forward and choose the option to sponsor a woman who is in financial crisis. If you are one of those women who’s in financial crisis, please be brave and send us a message via social media direct message, or email us at hello@wildernestwomen.com to let us know what’s going on and we’ll work on getting you taken care of. 

We love you, we’re here for you, and please remember to throw kindness around like confetti and lean on your sisters during this time.

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