We talk a lot about magic here at Wildernest. And, as Director of Alchemy, I am the self-appointed converter of all brilliant base elements into solid digital web gold.
We all struggle with taking the raw ideas floating around in our heads and transforming them into something bursting at the seams with sparkly magic. Whether you’re a natural born creative or a hard and fast logical left-brainer, we all face the curse of the white blank page in the same way. Cultivating a consistent headspace that is ripe for inspiration to strike is essential to making sure you’re ready to create when that bolt of creative lightning hits.
Let’s start with the basics: in marketing and PR, there are three main categories for getting the word out about your business.
- Earned media
- Owned media
- Paid media.
Owned media is content you own/control. Examples of owned media include your company website, your blog, your newsletter/email list, and your social media accounts.
Paid media is pretty straightforward: it’s media you pay for. Examples include online and traditional media ads, paid listings, and sponsored content. You can use paid media to promote or supplement your other two media categories.
Earned media is the category you have least control over, and may include things like product reviews, a write-up in a publication about your business, mentions in someone else’s article or blog, or being quoted for a story on something you’re an expert about.
I’ve been plotting my inaugural Wildernest blog post for the past few days. It had to be brilliant! Inspiring! Pithy! It needed to make readers want to stand up and applaud! Get off their asses and tear after their dreams! Then, yesterday, I spent the day at a cottage by a lake. There is no cell reception at this cottage, so for a whole 5 hours, I was “cut off” from “the world”. My friend went off to pick up some supplies, and I sat in the sun alone, on the deck, doing nothing. Remember nothing? Read More