How to Make the Most of your Business Instagram Bio

The tiny little circular photo, a single link, a location, a contact, and a 150 character description that make up your Business Instagram bio are some of the most powerful tools at your disposal for converting users to fans to customers in less than the 30 seconds it takes to scan the 1” spot on a phone screen. Make the most of the small but mighty space with these simple tips. Read More

Lead Magnet Ideas for Lead Generation

One of the most common goals I hear from clients when we first start discussing their marketing issues is that they’d like to grow their email opt-in list and/or generate more leads. They know they need to work on their marketing funnels but don’t really know where to start. And with the endless information on funnels, lead magnets, and software tools out there, it seems more complicated than it actually is – so I’m here to break it down for you into two, simple to execute steps. Read More

The Best Inspirational Instagram Business Accounts

Instagram is often the first touch point with a potential customer, partner, or investor – in some industries even before they lay eyes on your website – and your business only has one chance to make a first impression. But that first impression is often squandered with muddy messaging, in-your face non-stop sales, missed opportunities for connection, and content that is not well-thought out or visually unappealing. Read More

Content Marketing Basics: Topical and Seasonal Content

In my last post, I covered the benefits of evergreen content marketing and gave some examples of different types of posts you can create. Today I’ll be covering two other categories of content marketing: Topical and Seasonal. Read More

Sourcing and Prepping Photos for Web

From the image’s mood and quality to the dimensions and file size, the images you choose to represent your brand can make or break (literally and figuratively) your website. Here is a simple guide to the basic elements to consider when curating and embedding any image for the web. Read More

Content Marketing Basics: Creating Evergreen Content

If you’re like most entrepreneurs, you likely struggle with the question of: “What should I blog about?”. You’ve probably heard over and over that you should be blogging more or focusing on content marketing, but you get paralyzed before you even start wondering: What should I even write about?!? Is something topical and timely better? Or something that people can keep coming back to the way to go? Read More

My Favorite (Writing) Things

People often ask which books I recommend about writing. There aren’t many – and I’ll get to why further down – but these ones have changed the way I do everything. A note about these books: I’m all for e-readers, but when it comes to these books, I strongly suggest getting hard copies. You’ll want to underline them, bookmark them, love them, curl up with them, store them in your library, and then get new copies to give to friends. They’ll become a part of your work, and their physical presence will become important. Read More

5 Free Online Design Tools to Make Your Website Design Shine

We all want a website that leaps off the screen. But sometimes, especially in the early stages, hiring a professional designer isn’t in the cards (or the budget).  You can make your end product infinitely more beautiful and professional looking by playing with the following 5 easy-to-use, completely free online design tools and programs. Bonus: they’re not just for elevating your website design – you can use these tools to make social media graphics, marketing collateral, promotional materials, and pretty much anything your little budding creative heart desires! Read More

5 Free Marketing Tools Every New Entrepreneur Should Use

As an entrepreneur, you know that marketing is important. You also know that marketing costs can add up fast, especially once you start factoring in paid advertising and software. For entrepreneurs who are just getting started, or who are budget-conscious, here are some powerful, free marketing tools you can add to your marketing mix. Read More

How to Change Your Story (and change your life)

My thoughts can be vicious little f*ckers. I mean, supposedly I’m the writer here. But if I could farm out the scenarios my thoughts come up with and sell them to Warner Bros, I’d be sitting in a bathtub full of ethically-mined diamonds.

“You’re going to fail at that!”

“Do you have any idea how ridiculous you’ll look?”

“Why are you even bothering?”

Almost every scenario is worst-case. And the thing about thoughts, if we believe them, is that we react to them. EVEN THOUGH THEY ARE NOT ACTUALLY HAPPENING RIGHT NOW. Read More

**Special COVID19 crisis e-course pricing assistance**

Due to the COVID-19 pandemic and its global impact, we are currently completely focused on what we can do to best support each other - our community, our families, and our fellow wild women. As we all navigate this crisis, we want you to know that we’re in your corner, and we want to do our part to help you find some hope and to feel empowered as you find your way forward to a new normal. While social distancing and quarantines have many downsides, the most valuable resource we all have right now is extra time, and if we take advantage of that extra time by working hard on our dreams we all may just be able to turn some sour-ass lemons into some Beyonce-level Lemonade. And we are in a unique position to help you do just that with our Nest for Success ecourse, which helps you work through every step of laying the foundation for your dream business - culminating in the creation of your very own business plan (COVID be damned!). Our hope is that this course will help you utilize this time to truly evaluate what is possible for your future, to start thinking big, and begin laying the essential groundwork for building the company and life of your dreams when the dust of the pandemic settles.

As small business owners ourselves who have all been impacted by the crisis, we know that right now finances are scary and the future of your work may be shaky. We’ve been talking with a lot of you behind the scenes and know that many of you have lost your income, or had it drastically reduced, affecting your ability to support yourself and your family, or that your 9-5 job security is on thin ice. So we have made an immediate decision to make our course as accessible and affordable as we can to you during this time in order to lend a hand. 

So starting now through April 15th, we’re going as low as we can go and making our $997 course available for $99. (We’d give it for FREE if we could but need to make sure our team is cared for and keep the lights on over here too!). We’ve also set it up so you can split your payment into 3 monthly charges of $33, with the normal payment plan fees waived. 

And if you’re doing a little better than most during this time, we would encourage you to pay it forward and choose the option to sponsor a woman who is in financial crisis. If you are one of those women who’s in financial crisis, please be brave and send us a message via social media direct message, or email us at to let us know what’s going on and we’ll work on getting you taken care of. 

We love you, we’re here for you, and please remember to throw kindness around like confetti and lean on your sisters during this time.

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