If you’re like most entrepreneurs, you likely struggle with the question of: “What should I blog about?”. You’ve probably heard over and over that you should be blogging more or focusing on content marketing, but you get paralyzed before you even start wondering: What should I even write about?!? Is something topical and timely better? Or something that people can keep coming back to the way to go? Read More
People often ask which books I recommend about writing. There aren’t many – and I’ll get to why further down – but these ones have changed the way I do everything. A note about these books: I’m all for e-readers, but when it comes to these books, I strongly suggest getting hard copies. You’ll want to underline them, bookmark them, love them, curl up with them, store them in your library, and then get new copies to give to friends. They’ll become a part of your work, and their physical presence will become important. Read More
We all want a website that leaps off the screen. But sometimes, especially in the early stages, hiring a professional designer isn’t in the cards (or the budget). You can make your end product infinitely more beautiful and professional looking by playing with the following 5 easy-to-use, completely free online design tools and programs. Bonus: they’re not just for elevating your website design – you can use these tools to make social media graphics, marketing collateral, promotional materials, and pretty much anything your little budding creative heart desires! Read More
As an entrepreneur, you know that marketing is important. You also know that marketing costs can add up fast, especially once you start factoring in paid advertising and software. For entrepreneurs who are just getting started, or who are budget-conscious, here are some powerful, free marketing tools you can add to your marketing mix. Read More
My thoughts can be vicious little f*ckers. I mean, supposedly I’m the writer here. But if I could farm out the scenarios my thoughts come up with and sell them to Warner Bros, I’d be sitting in a bathtub full of ethically-mined diamonds.
“You’re going to fail at that!”
“Do you have any idea how ridiculous you’ll look?”
“Why are you even bothering?”
Almost every scenario is worst-case. And the thing about thoughts, if we believe them, is that we react to them. EVEN THOUGH THEY ARE NOT ACTUALLY HAPPENING RIGHT NOW. Read More
Which Content Management System (CMS) is right for my business?
Should I use WordPress or Squarespace or Shopify?
These are the most common inquiries we get here at Wildernest from people starting their businesses. If you’re planning on selling things directly from your website, I’ve got you covered in my last post: Squarespace vs Shopify: A Simplified Comparison for Small Businesses.
But if you’re not planning on selling things, your best options shift to a choice between WordPress or Squarespace. Below I’ll cover the highest level points you should consider when making your decision:
If you’re looking to sell products on your website, two main e-commerce Content Management Systems (CMS) fare at the top of the list: Squarespace and Shopify.
Sure, there are many other options, especially if you need a robust solution for a large-scale e-commerce operation. But as far as bang-for-your-buck choices for small businesses, Squarespace and Shopify are your best two options.
Hi! My name is Natalie, and I hate networking.
True story: I went to an event at a co-working space a few months ago. There was a bit of networking at the beginning, during which I was, conveniently, “catching up on work”. Then the speakers did their speaking, which was great. Then the organizers said,
“Okay, now we’ll do half an hour more of networking before the second half of the event!”
I hadn’t been having a great day to begin with. And at this point, the words “life is short” and “hot bath” filtered through my brain. And before I knew it, I had packed my bag, grabbed my coat and raced – like, speed-walking fast – out the door.
We talk a lot about magic here at Wildernest. And, as Director of Alchemy, I am the self-appointed converter of all brilliant base elements into solid digital web gold.
We all struggle with taking the raw ideas floating around in our heads and transforming them into something bursting at the seams with sparkly magic. Whether you’re a natural born creative or a hard and fast logical left-brainer, we all face the curse of the white blank page in the same way. Cultivating a consistent headspace that is ripe for inspiration to strike is essential to making sure you’re ready to create when that bolt of creative lightning hits.