wild woman blog

We think about the same things as you and research stuff so you don’t have to. Take a look at some of the topics below that we’ve found informative, intriguing, or inspiring.

We like to write about a lot
of super interesting things

This is sort of what we imagine the insides of our brains look like, but with significantly fewer Friends references, daydreams of tacos, and objectively fun facts about giraffe mating rituals.

business
writing
graphic design
web design
marketing
creativity
inspiration
mindset things
interviews
random shit
Business, Mindset Things
July 21, 2019

4 Ways to Keep Crazy at Bay When Starting Your Business

In order to build a happy and healthy business, you have to maintain a happy and healthy self. This can feel daunting, especially when you already have to-do lists of your to-do lists. But trust us, your work mirrors your energy, and if you’re burnt out, all your hard work will fizzle beside you.

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Gabi DeFosse
Business, Inspiration
July 19, 2019

Welcome, Wild Women

Hey wild women, and Welcome to Wildernest!

THANK YOU SO MUCH for taking the time to explore what we’ve created here and for your support in our re-launch! Our purpose at Wildernest is to fill as many women’s lives with joy and success, however they define it. So in the name of endless support for that goal, I’m dedicating this love letter/pep talk to all the women who feel the exhilarating (and likely terrifying) pull of the wilderness that is business ownership. Read More

Stephanie Goldfinger
Business, Inspiration
May 9, 2019

Women-Owned Small Business Week Feature: ehvents Co

In celebration of Small Business Week (May 5-11), Wildernest is highlighting the stories of some amazing women-owned businesses. Please join us in the movement to #shoplocal and #supportwomen!

We are so excited to introduce you to Heather Sheldon and Elisabeth Graves, the duo of beautiful souls behind ehvents Co., a wedding floral design company based in San Diego, California. We love these brave leap takers who are following their passion for love and florals and learning by doing rather than simply waiting for the perfect moment to begin their dreams.
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Wildernest
Business, Inspiration
May 8, 2019

Women-Owned Small Business Week Feature: Millier Law

In celebration of Small Business Week (May 5-11), Wildernest is highlighting the stories of some amazing women-owned businesses. Please join us in the movement to #shoplocal and #supportwomen!

We are so excited to introduce you to Jennifer Millier, the brave and bold litigator who took the leap from the 9-5 life to start her own law firm: her way. Joining the ranks of only about 300 women-owned law firms in the United States, Jennifer is an inspiration to all of us in knowing that the status quo does not need to persist–especially in a traditionally male-dominated profession that values endless billable hours, life-threatening stress and fatigue, and pervasive aggression. We’re proud to call her a client, and a dear friend.
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Wildernest
Business, Inspiration
May 7, 2019

Women-Owned Small Business Week Feature: Hot For Food Blog

In celebration of Small Business Week (May 5-11), Wildernest is highlighting the stories of some amazing women-owned businesses. Please join us in the movement to #shoplocal and #supportwomen!

We are so excited to introduce you to Lauren Toyota, the hilarious Canadian genius behind Hot For Food Blog, our all-time favorite vegan recipe creator, award-winning and best-selling cookbook author of Vegan Comfort Classics: 101 Recipes To Feed Your Face, and YouTube cooking video darling. Read More

Wildernest
Business, Inspiration
May 6, 2019

Women-Owned Small Business Week Feature: Craft Sierra Madre

In celebration of Small Business Week (May 5-11), Wildernest is highlighting the stories of some amazing women-owned businesses. Please join us in the movement to #shoplocal and #supportwomen!

Arianna Reel, owner of Craft Sierra Madre – a modern craft supply and DIY workspace in Sierra Madre, California – is a badass babe on a mission to do scary shit and make the world a more crafty place along the way. She created Craft to foster every kind of creative art form imaginable (including workshops on vulgar embroidery – we die – and watercolor cacti painting) through hands-on experiences that cater to everyone from little kids to adults. The space is stocked with a carefully curated selection of DIY supplies for all making needs, and designed with the intention of building a space to create, be inspired, and develop community. We asked Arianna about what it’s like to run a local business, who inspires her, and the unique trials and advantages she’s experienced as a woman-owned business:

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Wildernest
Business, Inspiration
May 6, 2019

How to reduce the busy-ness in your business

Like most people, when I start my work day my first instinct is to check my email. I tell myself I’m checking for anything urgent that came in last night that may need immediate attention. However, this can very quickly lead me down a rabbit hole of replying to all my emails and soon I’ve lost control of my morning. Was that really the best use of time? What happened to my goals and my to-do list for the day? How did I get so busy? Read More

Andrea Kalan
Business, Marketing
May 1, 2019

What a Brand Should Look for in an Influencer Marketing Partner

Whether or not a business should work with influencers and micro-influencers to promote their brand is a pretty hot topic these days. While there can be many benefits to influencer marketing like reaching a new audience, building backlinks and building a (positive) reputation – there can also be drawbacks. These hidden hindrances can include cost, time to execute and a potential negative effect on your brand reputation if you partner with a certain influencer, so it’s important you thoroughly research your potential partner and choose someone that truly fits with your brand’s identity. Read More

Alicia Ward
Business
April 17, 2019

Business Mentors: Your personal panel of promoters

I’m sure you’ve heard time and time again about the value of having a mentor. That’s because it’s actually is really, super important! Personally, I am a big believer in having a few business mentors and what some have described as having your own Personal Board of Directors. The more the merrier, right?!

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Lisa Val Verde
Business
March 26, 2019

How to Make the Most of your Business Instagram Bio

The tiny little circular photo, a single link, a location, a contact, and a 150 character description that make up your Business Instagram bio are some of the most powerful tools at your disposal for converting users to fans to customers in less than the 30 seconds it takes to scan the 1” spot on a phone screen. Make the most of the small but mighty space with these simple tips. Read More

Stephanie Goldfinger
Are you a Wildernest Woman?

You have the idea. You have the passion. You have the drive. You just need a little support, guidance, and expertise to transform your idea into a life-changing business. The wilderness is not for the faint of heart, but for those with resilient spirits and strong ambition. You’ve got the grit, gumption, and genius to thrive in the wild and you’re goddamn ready to go. We believe the world needs more wild women like you.

Now let’s ruffle a few feathers.

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