Are You Holding Yourself Back?

Believe it or not, you’re already a CEO. You’re the CEO of your own amazing life. And I bet you want it to be successful, right? I mean, don’t we all?!

I hear all the time from people who say they want all kinds of things in life yet their actions show something so different. I’m even guilty of this in certain aspects of my own life.

But if you wanted something so much… for so long… what’s holding you back? If you want to travel to a new country or start a business, why haven’t you? It’s funny that no matter how much we may want something and know it could be great for us, there’s a little subconscious fear looming in the back of our minds. And as “little” as this thing could be, it starts to present itself in the form of self-doubt and starts to convince us that there is something off if we’re not 100% committed. Maybe it’s the classic fear of failure or even the fear of success lurking within you. Are you unintentionally holding yourself back?

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ONE Simple Step to find your Target Market

Everyone’s inclination when starting a business is to cast a wide net. Often when starting a business, you’re doing so from a scarcity mindset. You think, “I need whatever client I can get. I need to start making money. I need to start growing my business. So anyone that comes my way, I want to take them on as a client. The wider my audience is, the more likely it is that I’ll find someone. If everyone is my audience, I’m going to bump into them every day.” But, surprisingly, the reality is THE COMPLETE OPPOSITE. The most effective thing you can do to grow your business and have a successful business is to get incredibly specific about who your target audience is. When you get super clear, you’re able to get super targeted in where you go, how you talk about your business, and where you find your future fans and clients.

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4 Essential Agreements to Protect Your Business

It’s officially holiday season! And in honor of the season of giving, we’re starting off the month of December with a little gift. No, it’s none of the things Eartha Kitt requests in Santa Baby (although we wouldn’t be opposed to a ‘54 convertible too, light blue!), but hopefully what we’ve got will serve you for years to come in all your world-changing business ventures.

In our e-course (launching soon so stay tuned!), we walk you through crafting the top two essential agreements you need to have in place when starting your company, namely the Operating and Partnership Agreements. We know having those tough conversations with your potential partner(s) can be stressful, but we gave you a conversation agreement to follow so that it could be as painless and productive as possible. But it doesn’t end there! In order to fully protect yourself and your biz, there are plenty more agreements you need in place depending on your business structure, industry, etc. You’ll have to decide what’s right for you, but we always believe it’s better to put more work in from the get-go and not scramble to handle it later when it’s urgent. Here are the four major agreements you might need to consider when launching the secure, profitable business of your dreams!

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Support Women-Owned Businesses This Small Business Saturday

In case you blinked, we’re fast approaching the holiday season! Your busy schedule is about to be even more packed with work parties, family get-togethers, and other celebrations. It’s the most wonderful time of the year, but you’re wondering how to find the time to shop for meaningful gifts for all these special occasions. Before you jump at all the Black Friday and Cyber Monday deals, I encourage you to think about the small businesses and women-owned businesses you can support on Small Business Saturday this weekend, throughout the holiday shopping season, and beyond.

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Shake it Off: Shift your perspective to get out of a creative rut

I once dated a guy who got really upset because I was eating my dinner one night with my hands instead of the “proper” knife and fork. He was so embarrassed and his mind boggled, sighing: “Why can’t you just eat like a normal person, Stephanie? It’s so gross.”

Now, this man had never traveled outside of the United States, particularly to places where eating certain dishes with your hands IS what “normal” people do. Places where people would look at him and think he was a crazy person for using utensils.

So often we become completely entrenched in the perspectives (and guidelines to how things “should” be done) of our home country, our education, our corporate training, and our culture, that we often see the world through a single, tunnel-visioned lens. We get set in our ways of doing things, stay inside our perspective bubble, and approach the world with a singular, often limiting, viewpoint. We get stuck thinking our way is the “right” or “only” way.

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If You Can Plan a Dinner Party, You Can Plan a Business

With the holidays coming up, we’re entering the season of get-togethers. I’m hosting my annual Friendsgiving again this year and am always way excited about it! Now, at some point in your life, you’ve also probably coordinated a group event, whether it was a birthday party, bachelorette party, or a dinner party. But have you ever thought about the parallels between planning a dinner party and starting a business? No, probably not. I’m going to take this opportunity to walk you through the essentials of planning a business taking the same approach as planning a kickass dinner party – the kind of dinner party your friends won’t want to leave and can’t wait to come back for the next one!Read More

Build It and They Will Follow: Why to do your site before social media

When you’re just starting your business, a lot of the job is building your brand. There’s a lot of pressure to start building your audience STAT, and nowadays the fastest way to do that is through social media. If done properly, your brand can spread like wildfire. And maybe it’s just me, but the general feeling around building your social media presence is “the sooner the better,” even if you don’t have your website or product fully fleshed out yet. But is building your following really more essential and pressing than building your product or service?

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R is for Reliability

We’ve previously introduced you to Brene Brown’s BRAVING acronym, which define her Seven Elements of Trust. In August, our gregarious little (ok she’s actually taller than me) copywriter, Gabi, wrote a blog post called “B is for Boundaries.” And in it, she shared some of the elasticities we find in our own boundaries and learning how far they can stretch before they snap to point of no return. For this week’s blog post, I decided to take on R, for Reliability.

Reliability, according Brene is: “You do what you say you’ll do. At work, this means staying aware of your competencies and limitations so you don’t over promise and are to deliver on commitments and balance competing priorities.”Read More

Make Your Marketing Plan Strategic, Not Shiny

As an entrepreneur, when you’re doing everything yourself (or as a small team), it’s easy to get overwhelmed when planning and implementing your marketing. It takes so much work to build and grow your new business and it never seems to end! Will you ever figure it out and feel on top of it?! Although you’re ambitious and want to do everything you’ve read about, seen your competitors do, or what your trusted colleagues swear you have to do because it works for them. Stop. Take a second to breathe. Please don’t go through the motions of marketing just because you think you’re supposed to do X, Y, and Z!

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Negotiate Like a Boss

One thing that we all come across more often than we may want is having to negotiate. Negotiating can seem super scary if you’re someone who sees it as confrontational and/or are more of an agreeable person at heart. It can be daunting to have to negotiate the salary of a new job or a contract with one of your clients. There are times when you’ll even need to negotiate something as simple as where to take your next vacation. Maybe you want to go to the beach and maybe your partner wants to go to the woods.Read More

**Special COVID19 crisis e-course pricing assistance**

Due to the COVID-19 pandemic and its global impact, we are currently completely focused on what we can do to best support each other - our community, our families, and our fellow wild women. As we all navigate this crisis, we want you to know that we’re in your corner, and we want to do our part to help you find some hope and to feel empowered as you find your way forward to a new normal. While social distancing and quarantines have many downsides, the most valuable resource we all have right now is extra time, and if we take advantage of that extra time by working hard on our dreams we all may just be able to turn some sour-ass lemons into some Beyonce-level Lemonade. And we are in a unique position to help you do just that with our Nest for Success ecourse, which helps you work through every step of laying the foundation for your dream business - culminating in the creation of your very own business plan (COVID be damned!). Our hope is that this course will help you utilize this time to truly evaluate what is possible for your future, to start thinking big, and begin laying the essential groundwork for building the company and life of your dreams when the dust of the pandemic settles.

As small business owners ourselves who have all been impacted by the crisis, we know that right now finances are scary and the future of your work may be shaky. We’ve been talking with a lot of you behind the scenes and know that many of you have lost your income, or had it drastically reduced, affecting your ability to support yourself and your family, or that your 9-5 job security is on thin ice. So we have made an immediate decision to make our course as accessible and affordable as we can to you during this time in order to lend a hand. 

So starting now through April 15th, we’re going as low as we can go and making our $997 course available for $99. (We’d give it for FREE if we could but need to make sure our team is cared for and keep the lights on over here too!). We’ve also set it up so you can split your payment into 3 monthly charges of $33, with the normal payment plan fees waived. 

And if you’re doing a little better than most during this time, we would encourage you to pay it forward and choose the option to sponsor a woman who is in financial crisis. If you are one of those women who’s in financial crisis, please be brave and send us a message via social media direct message, or email us at to let us know what’s going on and we’ll work on getting you taken care of. 

We love you, we’re here for you, and please remember to throw kindness around like confetti and lean on your sisters during this time.

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