Everyone’s inclination when starting a business is to cast a wide net. Often when starting a business, you’re doing so from a scarcity mindset. You think, “I need whatever client I can get. I need to start making money. I need to start growing my business. So anyone that comes my way, I want to take them on as a client. The wider my audience is, the more likely it is that I’ll find someone. If everyone is my audience, I’m going to bump into them every day.” But, surprisingly, the reality is THE COMPLETE OPPOSITE. The most effective thing you can do to grow your business and have a successful business is to get incredibly specific about who your target audience is. When you get super clear, you’re able to get super targeted in where you go, how you talk about your business, and where you find your future fans and clients.
It’s officially holiday season! And in honor of the season of giving, we’re starting off the month of December with a little gift. No, it’s none of the things Eartha Kitt requests in Santa Baby (although we wouldn’t be opposed to a ‘54 convertible too, light blue!), but hopefully what we’ve got will serve you for years to come in all your world-changing business ventures.
In our e-course (launching soon so stay tuned!), we walk you through crafting the top two essential agreements you need to have in place when starting your company, namely the Operating and Partnership Agreements. We know having those tough conversations with your potential partner(s) can be stressful, but we gave you a conversation agreement to follow so that it could be as painless and productive as possible. But it doesn’t end there! In order to fully protect yourself and your biz, there are plenty more agreements you need in place depending on your business structure, industry, etc. You’ll have to decide what’s right for you, but we always believe it’s better to put more work in from the get-go and not scramble to handle it later when it’s urgent. Here are the four major agreements you might need to consider when launching the secure, profitable business of your dreams!
In case you blinked, we’re fast approaching the holiday season! Your busy schedule is about to be even more packed with work parties, family get-togethers, and other celebrations. It’s the most wonderful time of the year, but you’re wondering how to find the time to shop for meaningful gifts for all these special occasions. Before you jump at all the Black Friday and Cyber Monday deals, I encourage you to think about the small businesses and women-owned businesses you can support on Small Business Saturday this weekend, throughout the holiday shopping season, and beyond.
I once dated a guy who got really upset because I was eating my dinner one night with my hands instead of the “proper” knife and fork. He was so embarrassed and his mind boggled, sighing: “Why can’t you just eat like a normal person, Stephanie? It’s so gross.”
Now, this man had never traveled outside of the United States, particularly to places where eating certain dishes with your hands IS what “normal” people do. Places where people would look at him and think he was a crazy person for using utensils.
So often we become completely entrenched in the perspectives (and guidelines to how things “should” be done) of our home country, our education, our corporate training, and our culture, that we often see the world through a single, tunnel-visioned lens. We get set in our ways of doing things, stay inside our perspective bubble, and approach the world with a singular, often limiting, viewpoint. We get stuck thinking our way is the “right” or “only” way.
With the holidays coming up, we’re entering the season of get-togethers. I’m hosting my annual Friendsgiving again this year and am always way excited about it! Now, at some point in your life, you’ve also probably coordinated a group event, whether it was a birthday party, bachelorette party, or a dinner party. But have you ever thought about the parallels between planning a dinner party and starting a business? No, probably not. I’m going to take this opportunity to walk you through the essentials of planning a business taking the same approach as planning a kickass dinner party – the kind of dinner party your friends won’t want to leave and can’t wait to come back for the next one!Read More
When you’re just starting your business, a lot of the job is building your brand. There’s a lot of pressure to start building your audience STAT, and nowadays the fastest way to do that is through social media. If done properly, your brand can spread like wildfire. And maybe it’s just me, but the general feeling around building your social media presence is “the sooner the better,” even if you don’t have your website or product fully fleshed out yet. But is building your following really more essential and pressing than building your product or service?
We’ve previously introduced you to Brene Brown’s BRAVING acronym, which define her Seven Elements of Trust. In August, our gregarious little (ok she’s actually taller than me) copywriter, Gabi, wrote a blog post called “B is for Boundaries.” And in it, she shared some of the elasticities we find in our own boundaries and learning how far they can stretch before they snap to point of no return. For this week’s blog post, I decided to take on R, for Reliability.
Reliability, according Brene is: “You do what you say you’ll do. At work, this means staying aware of your competencies and limitations so you don’t over promise and are to deliver on commitments and balance competing priorities.”Read More
As an entrepreneur, when you’re doing everything yourself (or as a small team), it’s easy to get overwhelmed when planning and implementing your marketing. It takes so much work to build and grow your new business and it never seems to end! Will you ever figure it out and feel on top of it?! Although you’re ambitious and want to do everything you’ve read about, seen your competitors do, or what your trusted colleagues swear you have to do because it works for them. Stop. Take a second to breathe. Please don’t go through the motions of marketing just because you think you’re supposed to do X, Y, and Z!
One thing that we all come across more often than we may want is having to negotiate. Negotiating can seem super scary if you’re someone who sees it as confrontational and/or are more of an agreeable person at heart. It can be daunting to have to negotiate the salary of a new job or a contract with one of your clients. There are times when you’ll even need to negotiate something as simple as where to take your next vacation. Maybe you want to go to the beach and maybe your partner wants to go to the woods.Read More