When you’re just starting your business, a lot of the job is building your brand. There’s a lot of pressure to start building your audience STAT, and nowadays the fastest way to do that is through social media. If done properly, your brand can spread like wildfire. And maybe it’s just me, but the general feeling around building your social media presence is “the sooner the better,” even if you don’t have your website or product fully fleshed out yet. But is building your following really more essential and pressing than building your product or service?
As an entrepreneur, when you’re doing everything yourself (or as a small team), it’s easy to get overwhelmed when planning and implementing your marketing. It takes so much work to build and grow your new business and it never seems to end! Will you ever figure it out and feel on top of it?! Although you’re ambitious and want to do everything you’ve read about, seen your competitors do, or what your trusted colleagues swear you have to do because it works for them. Stop. Take a second to breathe. Please don’t go through the motions of marketing just because you think you’re supposed to do X, Y, and Z!
As a new small business owner, you may not have much of a marketing budget to work with (maybe even none!). So although you need to help your future customers and clients find your newly launched website to grow, paid advertising is probably not an option right now. What do you do when faced with the challenge of building up a following before you can afford marketing to do so?! Ugh, sounds pretty frustrating, doesn’t it? Read More
So you’re ready to launch a website for your business! Well if we’re being honest, it’s probably more accurate to say you want or need a website but aren’t necessarily feeling *ready* to put yourself out there. I get it – it can be a daunting undertaking and one that’s easier to dread and put off than plan and accomplish. Creating a website (and all the supporting items you’ll need to go with it) is no small feat. There’s plenty to do and even if you’ve got some help from your team or ours at Wildernest, there are a lot of assets to collect, decisions to make, and communication and feedback required. Read More
Whether or not a business should work with influencers and micro-influencers to promote their brand is a pretty hot topic these days. While there can be many benefits to influencer marketing like reaching a new audience, building backlinks and building a (positive) reputation – there can also be drawbacks. These hidden hindrances can include cost, time to execute and a potential negative effect on your brand reputation if you partner with a certain influencer, so it’s important you thoroughly research your potential partner and choose someone that truly fits with your brand’s identity. Read More
One of the most common goals I hear from clients when we first start discussing their marketing issues is that they’d like to grow their email opt-in list and/or generate more leads. They know they need to work on their marketing funnels but don’t really know where to start. And with the endless information on funnels, lead magnets, and software tools out there, it seems more complicated than it actually is – so I’m here to break it down for you into two, simple to execute steps. Read More
If you’re like most entrepreneurs, you likely struggle with the question of: “What should I blog about?”. You’ve probably heard over and over that you should be blogging more or focusing on content marketing, but you get paralyzed before you even start wondering: What should I even write about?!? Is something topical and timely better? Or something that people can keep coming back to the way to go? Read More
As an entrepreneur, you know that marketing is important. You also know that marketing costs can add up fast, especially once you start factoring in paid advertising and software. For entrepreneurs who are just getting started, or who are budget-conscious, here are some powerful, free marketing tools you can add to your marketing mix. Read More
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