Everyone’s inclination when starting a business is to cast a wide net. Often when starting a business, you’re doing so from a scarcity mindset. You think, “I need whatever client I can get. I need to start making money. I need to start growing my business. So anyone that comes my way, I want to take them on as a client. The wider my audience is, the more likely it is that I’ll find someone. If everyone is my audience, I’m going to bump into them every day.” But, surprisingly, the reality is THE COMPLETE OPPOSITE. The most effective thing you can do to grow your business and have a successful business is to get incredibly specific about who your target audience is. When you get super clear, you’re able to get super targeted in where you go, how you talk about your business, and where you find your future fans and clients.

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When you’re just starting your business, a lot of the job is building your brand. There’s a lot of pressure to start building your audience STAT, and nowadays the fastest way to do that is through social media. If done properly, your brand can spread like wildfire. And maybe it’s just me, but the general feeling around building your social media presence is “the sooner the better,” even if you don’t have your website or product fully fleshed out yet. But is building your following really more essential and pressing than building your product or service?

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As an entrepreneur, when you’re doing everything yourself (or as a small team), it’s easy to get overwhelmed when planning and implementing your marketing. It takes so much work to build and grow your new business and it never seems to end! Will you ever figure it out and feel on top of it?! Although you’re ambitious and want to do everything you’ve read about, seen your competitors do, or what your trusted colleagues swear you have to do because it works for them. Stop. Take a second to breathe. Please don’t go through the motions of marketing just because you think you’re supposed to do X, Y, and Z!

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One of the most common goals I hear from clients when we first start discussing their marketing issues is that they’d like to grow their email opt-in list and/or generate more leads. They know they need to work on their marketing funnels but don’t really know where to start. And with the endless information on funnels, lead magnets, and software tools out there, it seems more complicated than it actually is – so I’m here to break it down for you into two, simple to execute steps. Read More

If you’re like most entrepreneurs, you likely struggle with the question of: “What should I blog about?”. You’ve probably heard over and over that you should be blogging more or focusing on content marketing, but you get paralyzed before you even start wondering: What should I even write about?!? Is something topical and timely better? Or something that people can keep coming back to the way to go? Read More