I love designing logos. It tickles me pink to know that the logo I am creating is going to be the face of a company, slapped everywhere for everyone to see! But it wasn’t until I had more experience from years of working with different clients on all sorts of projects, that I understood that a logo is not everything. Your logo is the first thing that people see, but it isn’t ALL they see! Clients come to me and say “I want my logo to represent modern, traditional, fun, serious, sophisticated. I want it to represent my entire brand.” Ha! News Flash, it can’t! I often have to teach clients that a brand is not just a logo, but all the additional pieces that support the logo as well. For example, you can’t just have the conductor of an orchestra. You have to have the woodwinds, brass, percussion, and strings, led by the conductor, to make the music! Below are five essential elements that make up your brand’s identity in addition to your logo.Read More
We all want a website that leaps off the screen. But sometimes, especially in the early stages, hiring a professional designer isn’t in the cards (or the budget). You can make your end product infinitely more beautiful and professional looking by playing with the following 5 easy-to-use, completely free online design tools and programs. Bonus: they’re not just for elevating your website design – you can use these tools to make social media graphics, marketing collateral, promotional materials, and pretty much anything your little budding creative heart desires! Read More
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