In celebration of Small Business Week (May 5-11), Wildernest is highlighting the stories of some amazing women-owned businesses. Please join us in the movement to #shoplocal and #supportwomen!

We are so excited to introduce you to Jennifer Millier, the brave and bold litigator who took the leap from the 9-5 life to start her own law firm: her way. Joining the ranks of only about 300 women-owned law firms in the United States, Jennifer is an inspiration to all of us in knowing that the status quo does not need to persist–especially in a traditionally male-dominated profession that values endless billable hours, life-threatening stress and fatigue, and pervasive aggression. We’re proud to call her a client, and a dear friend.
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In celebration of Small Business Week (May 5-11), Wildernest is highlighting the stories of some amazing women-owned businesses. Please join us in the movement to #shoplocal and #supportwomen!

We are so excited to introduce you to Lauren Toyota, the hilarious Canadian genius behind Hot For Food Blog, our all-time favorite vegan recipe creator, award-winning and best-selling cookbook author of Vegan Comfort Classics: 101 Recipes To Feed Your Face, and YouTube cooking video darling. Read More

In celebration of Small Business Week (May 5-11), Wildernest is highlighting the stories of some amazing women-owned businesses. Please join us in the movement to #shoplocal and #supportwomen!

Arianna Reel, owner of Craft Sierra Madre – a modern craft supply and DIY workspace in Sierra Madre, California – is a badass babe on a mission to do scary shit and make the world a more crafty place along the way. She created Craft to foster every kind of creative art form imaginable (including workshops on vulgar embroidery – we die – and watercolor cacti painting) through hands-on experiences that cater to everyone from little kids to adults. The space is stocked with a carefully curated selection of DIY supplies for all making needs, and designed with the intention of building a space to create, be inspired, and develop community. We asked Arianna about what it’s like to run a local business, who inspires her, and the unique trials and advantages she’s experienced as a woman-owned business:

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Like most people, when I start my work day my first instinct is to check my email. I tell myself I’m checking for anything urgent that came in last night that may need immediate attention. However, this can very quickly lead me down a rabbit hole of replying to all my emails and soon I’ve lost control of my morning. Was that really the best use of time? What happened to my goals and my to-do list for the day? How did I get so busy? Read More

Instagram is often the first touch point with a potential customer, partner, or investor – in some industries even before they lay eyes on your website – and your business only has one chance to make a first impression. But that first impression is often squandered with muddy messaging, in-your face non-stop sales, missed opportunities for connection, and content that is not well-thought out or visually unappealing. Read More

My thoughts can be vicious little f*ckers. I mean, supposedly I’m the writer here. But if I could farm out the scenarios my thoughts come up with and sell them to Warner Bros, I’d be sitting in a bathtub full of ethically-mined diamonds.

“You’re going to fail at that!”

“Do you have any idea how ridiculous you’ll look?”

“Why are you even bothering?”

Almost every scenario is worst-case. And the thing about thoughts, if we believe them, is that we react to them. EVEN THOUGH THEY ARE NOT ACTUALLY HAPPENING RIGHT NOW. Read More