women drinking wine at a dinner party
Business
November 10, 2019

If You Can Plan a Dinner Party, You Can Plan a Business

With the holidays coming up, we’re entering the season of get-togethers. I’m hosting my annual Friendsgiving again this year and am always way excited about it! Now, at some point in your life, you’ve also probably coordinated a group event, whether it was a birthday party, bachelorette party, or a dinner party. But have you ever thought about the parallels between planning a dinner party and starting a business? No, probably not. I’m going to take this opportunity to walk you through the essentials of planning a business taking the same approach as planning a kickass dinner party – the kind of dinner party your friends won’t want to leave and can’t wait to come back for the next one!Read More

Lisa Val Verde
Business, Mindset Things
October 15, 2019

Negotiate Like a Boss

One thing that we all come across more often than we may want is having to negotiate. Negotiating can seem super scary if you’re someone who sees it as confrontational and/or are more of an agreeable person at heart. It can be daunting to have to negotiate the salary of a new job or a contract with one of your clients. There are times when you’ll even need to negotiate something as simple as where to take your next vacation. Maybe you want to go to the beach and maybe your partner wants to go to the woods.Read More

Lisa Val Verde
Business, Graphic Design
October 8, 2019

Profit Goals: How to find your price tag as a freelancer

I’ve been a full-time graphic designer my whole career. I’ve taken some side jobs here and there, but more for fun than to make money. But when deciding to transition from a more traditional form of employment into a freelance or contract path, I’ve realized that I’d need to seriously take the time to think about how many projects or hours I’d need to work to hit my financial goals, be able to quit my full-time job, and make enough money for my side hustle to become just my hustle. Read More

Emily Johnston
woman on a bed with books flying around her
Business, Mindset Things
September 17, 2019

Why You Should Never Stop Learning

We all want to know the keys to success and happiness – amiright?! Success is defined in many different ways, but I know many of us root our definitions in wanting to be happy. So how do you foster happiness? How do you guarantee some form of success? And what does learning have to do with any of it?! Below I share some insights I’ve gathered along my own journey and hopefully they spark some motivation in you too!Read More

Lisa Val Verde
photo by brooke lark
Business
September 10, 2019

Help! Do I need to have an MBA to start a business?

I’ve debated for years about going to grad school to get an MBA.

I’ve worked in marketing for more than 10 years with a BA in graphic design. I think I’ve done very well for myself and have learned almost everything I needed to know to perform well in my jobs through experience, a driven curiosity to never stop learning, and knowledge from blogs, books, e-courses, and mentors.

Even with this success, I ask myself, doesn’t it make sense that now that I know what I want to do, that I should invest in the right education? Now that I’ve started a business, shouldn’t I have an MBA? The impostor syndrome kicks in. I decided to do some digging to understand my motivations and goals and asked some business professionals their opinions.

Read More

Andrea Kalan
business woman sitting in a window sill with a business book
Business
August 6, 2019

Hey, Boss Lady! Why business acumen is the key to your success

There are more female CEOs of Fortune 500 companies right now than ever before… which sounds so exciting, I know! That is, until you realize that it’s only 33 out of 500, an underwhelming 6.6%. So why are women having such a hard time moving up the ranks in these large corporations? And why is there a consistent underrepresentation of women in entrepreneurial endeavors? Obviously, it’s not because women are any less qualified or capable than men. Duh! So there must be something missing…right?!Read More

Lisa Val Verde
woman celebrating the launch of her business with fireworks
Business, Mindset Things
July 30, 2019

Where Are the Fireworks? How to cope with post-launch crickets

I will not sugar coat this for a single moment: building a business is HARD.

From the moment you start to take your golden egg of an idea seriously, you’ll be tested. You’ll work harder than you ever have. You’ll pour everything you have – mind, body, and soul – into birthing this new (ad)venture. You’ll spend a lot of money, you’ll eat a lot of takeout, you’ll even fall asleep on your laptop once or twice. You’ll hit major roadblocks and face delays and sometimes even have Godzilla stomp through your village. Read More

Stephanie Goldfinger
Business, Mindset Things
July 21, 2019

4 Ways to Keep Crazy at Bay When Starting Your Business

In order to build a happy and healthy business, you have to maintain a happy and healthy self. This can feel daunting, especially when you already have to-do lists of your to-do lists. But trust us, your work mirrors your energy, and if you’re burnt out, all your hard work will fizzle beside you.

Read More

Gabi DeFosse
Business, Inspiration
July 19, 2019

Welcome, Wild Women

Hey wild women, and Welcome to Wildernest!

THANK YOU SO MUCH for taking the time to explore what we’ve created here and for your support in our re-launch! Our purpose at Wildernest is to fill as many women’s lives with joy and success, however they define it. So in the name of endless support for that goal, I’m dedicating this love letter/pep talk to all the women who feel the exhilarating (and likely terrifying) pull of the wilderness that is business ownership. Read More

Stephanie Goldfinger
Business, Inspiration
May 9, 2019

Women-Owned Small Business Week Feature: ehvents Co

In celebration of Small Business Week (May 5-11), Wildernest is highlighting the stories of some amazing women-owned businesses. Please join us in the movement to #shoplocal and #supportwomen!

We are so excited to introduce you to Heather Sheldon and Elisabeth Graves, the duo of beautiful souls behind ehvents Co., a wedding floral design company based in San Diego, California. We love these brave leap takers who are following their passion for love and florals and learning by doing rather than simply waiting for the perfect moment to begin their dreams.
Read More

Wildernest
Are you a Wildernest Woman?

You have the idea. You have the passion. You have the drive. You just need a little support, guidance, and expertise to transform your idea into a life-changing business. The wilderness is not for the faint of heart, but for those with resilient spirits and strong ambition. You’ve got the grit, gumption, and genius to thrive in the wild and you’re goddamn ready to go. We believe the world needs more wild women like you.

Now let’s ruffle a few feathers.

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