Instagram is often the first touch point with a potential customer, partner, or investor – in some industries even before they lay eyes on your website – and your business only has one chance to make a first impression. But that first impression is often squandered with muddy messaging, in-your face non-stop sales, missed opportunities for connection, and content that is not well-thought out or visually unappealing. Crafting your Instagram account strategy is no small order of business, and it’s often approached without the intention and care necessary to truly build an effective feed for your brand. And while I have a whole host of tips on how to do this (coming soon), today I’d just like to dip our toes in the water to get our wheels turning. A great place to start thinking about how to create a powerful feed is to study how others are currently crushing it. Here are five accounts that not only continually to inspire us as business owners to keep on fighting the good fight, but also that push us and inspire us as a business to up our own Insta game for Wildernest and our clients. Check them out, pay attention, and see what brilliant insights you walk away with!

1. Create Cultivate : @createcultivate


2. Hello Sunshine @hellosunshine




3. Girl Boss @girlboss


4. Brit + Co @britandco


5. Hello Giggles @hellogiggles


6. Marie Forleo @marieforleo

  I want to hear from you! What are your favorite accounts? Your Instagram insights and frustrations? Your burning questions about Instagram you’d like tacked in my future post? Hit me up in the comments below! Connect with us on Instagram @WildernestWomen  Need help with your Instagram Strategy? I’ve got you.


stephanie goldfinger

CEO/ Creative Director

Bali, Indonesia / USA / Earth

Stephanie always knew in her gut that the traditional way of doing things didn’t vibe with her heart. She craved purpose, lived for creativity, desired freedom, and wanted to find something that spoke to her soul, not everyone else’s. She founded Wildernest to guide women through their journeys, empower them to have the courage to brave the wilderness of business ownership, and help them harness their power to create real change in their lives, the lives around them, and the world.

read stephanie's full story