When you’re just starting your business, a lot of the job is building your brand. There’s a lot of pressure to start building your audience STAT, and nowadays the fastest way to do that is through social media. If done properly, your brand can spread like wildfire. And maybe it’s just me, but the general feeling around building your social media presence is “the sooner the better,” even if you don’t have your website or product fully fleshed out yet. But is building your following really more essential and pressing than building your product or service?
We’ve previously introduced you to Brene Brown’s BRAVING acronym, which define her Seven Elements of Trust. In August, our gregarious little (ok she’s actually taller than me) copywriter, Gabi, wrote a blog post called “B is for Boundaries.” And in it, she shared some of the elasticities we find in our own boundaries and learning how far they can stretch before they snap to point of no return. For this week’s blog post, I decided to take on R, for Reliability.
Reliability, according Brene is: “You do what you say you’ll do. At work, this means staying aware of your competencies and limitations so you don’t over promise and are to deliver on commitments and balance competing priorities.”Read More
As an entrepreneur, when you’re doing everything yourself (or as a small team), it’s easy to get overwhelmed when planning and implementing your marketing. It takes so much work to build and grow your new business and it never seems to end! Will you ever figure it out and feel on top of it?! Although you’re ambitious and want to do everything you’ve read about, seen your competitors do, or what your trusted colleagues swear you have to do because it works for them. Stop. Take a second to breathe. Please don’t go through the motions of marketing just because you think you’re supposed to do X, Y, and Z!
One thing that we all come across more often than we may want is having to negotiate. Negotiating can seem super scary if you’re someone who sees it as confrontational and/or are more of an agreeable person at heart. It can be daunting to have to negotiate the salary of a new job or a contract with one of your clients. There are times when you’ll even need to negotiate something as simple as where to take your next vacation. Maybe you want to go to the beach and maybe your partner wants to go to the woods.Read More
I’ve been a full-time graphic designer my whole career. I’ve taken some side jobs here and there, but more for fun than to make money. But when deciding to transition from a more traditional form of employment into a freelance or contract path, I’ve realized that I’d need to seriously take the time to think about how many projects or hours I’d need to work to hit my financial goals, be able to quit my full-time job, and make enough money for my side hustle to become just my hustle. Read More
Reading The Everygirls’ article about the “20-Minute Rule” and the power of taking just 20 minutes to “delete” your grief, losses, or messages of bad news and then moving on, it occurred to me that maybe this was a good approach to more than just coping but also for creating the life you want. Before Wildernest, I was in the process of starting over, having spent my years post-college working in exclusively traditional (read: spirit-squelching) corporate jobs until I left it all… which eventually and unexpectedly led me to meeting the love of my life and moving to Bali (I know, I know – old news if you’ve read my bio).Read More
As a new small business owner, you may not have much of a marketing budget to work with (maybe even none!). So although you need to help your future customers and clients find your newly launched website to grow, paid advertising is probably not an option right now. What do you do when faced with the challenge of building up a following before you can afford marketing to do so?! Ugh, sounds pretty frustrating, doesn’t it? Read More
We all want to know the keys to success and happiness – amiright?! Success is defined in many different ways, but I know many of us root our definitions in wanting to be happy. So how do you foster happiness? How do you guarantee some form of success? And what does learning have to do with any of it?! Below I share some insights I’ve gathered along my own journey and hopefully they spark some motivation in you too!Read More
I’ve debated for years about going to grad school to get an MBA.
I’ve worked in marketing for more than 10 years with a BA in graphic design. I think I’ve done very well for myself and have learned almost everything I needed to know to perform well in my jobs through experience, a driven curiosity to never stop learning, and knowledge from blogs, books, e-courses, and mentors.
Even with this success, I ask myself, doesn’t it make sense that now that I know what I want to do, that I should invest in the right education? Now that I’ve started a business, shouldn’t I have an MBA? The impostor syndrome kicks in. I decided to do some digging to understand my motivations and goals and asked some business professionals their opinions.